Surgical Coding & Reimbursement Consulting
Straight Vine Consulting brings physician-led expertise to surgical coding, compliance, reimbursement strategy, and advocacy — so your practice can operate at its highest potential and your products reach the widest market.
Straight Vine Consulting was built around a single conviction: the most effective reimbursement strategy comes from someone who has sat on both sides of the table — who understands not only how CPT codes are written, but how they move through the legislative, regulatory, and political systems that determine whether new procedures and products get paid for.
We work with medical device and life sciences companies to build reimbursement platforms from the ground up — creating CPT codes, leveraging deep relationships with coding experts and thought leaders across multiple surgical specialties to shepherd those codes to stable reimbursement. We help industry navigate the complex and often opaque environment around getting paid for innovation. And we work directly with practices and health systems to maximize what they're already earning — through correct coding, optimized revenue cycle management, and a sharper understanding of how reimbursement actually works.
Accurate, defensible coding grounded in clinical reality. We audit coding practices, identify risk areas, and build compliance frameworks that hold up to scrutiny. And because we bridge the gap between surgeons and both auditors and payors — understanding the clinical picture as deeply as the billing — we can resolve disputes and close gaps that generalist consultants can't.
For medical device and life sciences companies bringing innovative procedures to market. Building the CPT pathway from the ground up — code creation, valuation arguments, and shepherding the process across the payor landscape to achieve stable, sustainable reimbursement.
Helping surgical practices and health systems maximize what they're already earning. Fee schedule analysis, RVU optimization, documentation strategy, and a clear-eyed look at where revenue is being left on the table — and why.
Effective policy engagement requires both clinical authority and political fluency. We help innovators, practices, and physicians craft and deliver compelling testimony, comment letters, and strategic positioning on regulatory matters.
Individualized guidance on CPT coding — not a training program, but hands-on strategic counsel tailored to your specific procedures, payer mix, and risk profile. Documentation best practices, audit readiness, and a clear path to maximizing appropriate reimbursement for the work you're already doing.
Navigating the shift toward value-based payment models and negotiating in-office surgery arrangements with payors. Understanding what these contracts actually require — clinically and operationally — and structuring agreements that work for your practice.
Strategic counsel for surgical practices and life sciences innovators facing complex coding, compliance, or policy challenges. A trusted advisor when the stakes are high and the landscape is shifting.
Every recommendation is informed by direct surgical experience. We don't interpret what happens in the operating room — we've lived it.
Established relationships within AMA and national advisory structures mean your issues are heard by the people who shape policy.
We build systems designed to withstand audits and evolving regulations — not just meet today's minimum standard.
Surgical reimbursement and coding policy is dense by design. We translate it into actionable strategy so you can focus on patient care.
Straight Vine Consulting welcomes engagements from surgical practices, healthcare innovators, and healthcare organizations. Reach out to discuss how we can help.